Alpine Geneva 2020 Press Kit

As Alpine takes important forward steps in its ambitious long-termplan, the premium sports car manufacturer announces the limited-edition A110 Légende GT. The most refinedinterpretation of the A110 to date is unveiled alongside A110 Color Edition2020 and Atelier Alpine.

Limited to 400 examples worldwide, A110 Légende GT takes the existing A110 Légende as its basis. With bespokedesign elements both inside and out, it heightens A110 Légende’s elegant persona. The outcome isAlpine’s most sophisticated variant yet, one that will put Alpine firmly on theradars of the most discerning sports car buyers.

A110 Color Edition 2020, meanwhile, introduces a new limitedseries to the Alpine model range and with it a new ongoing programme. Likeseasonal collections in the world of fashion, A110 Color Edition will beupdated annually. For 2020, A110 Color Edition is based upon the intense andthrilling A110S. It comes finished exclusively in Sunflower Yellow and will beoffered for sale between now and the end of 2020. Once off sale, the paintfinish will be retired from Alpine’s colour palette.

Atelier Alpine, finally, is the French sports car manufacturer’spersonalisation programme. Along with 29 new exterior paint options that takeinspiration from heritage colours from Alpine’s past, Atelier Alpine alsooffers various wheel finishes and brake caliper colours. Each new A110 can nowbe as individual as its owner.

A110 Légende GT, A110 Color Edition and Atelier Alpine areintroduced under the leadership of Alpine’s new Managing Director, PatrickMarinoff. With many years of experience at premium European car manufacturers,German-born Marinoff brings with him a global perspective as Alpine works toreplicate its sales success in its home market in territories around the world.

Alpine Managing Director Patrick Marinoff comments: “With thisseries of announcements we proudly move forward to the next chapter of Alpine’srebirth. A110 Légende GT takes the elegance at the heart of every A110 to awhole new level; this is the Alpine for buyers who value timeless design aboveall else.”

“The A110 was designed and engineered from the outset to havereal breadth of character, and with the intense and sporty A110S on one sideand the elegant A110 Légende GT on the other, we are demonstrating exactly howmuch potential the car has.”

“Alpine customers are individuals; people who choose to breakthe mould. With A110 Color Edition and Atelier Alpine, we are exploring theA110’s individual side even further. Our customers now have the opportunity tomatch their car’s personality to their own.”

“Alpine is the market leader in France, by a clear margin, whichis testament to the inherent quality of the A110. Now the task is to build onthat success in markets around the world. As a sign of Alpine’s more globaloutlook, we will intensify our marketing activities outside our domesticmarket, starting with a summer roadshow across Europe while also optimising ournetwork footprint in key markets."

“The arrival of A110 Légende GT, A110 Color Edition and AtelierAlpine herald the next steps of our development. We will continue to offerspecial editions to our customers and expand our individualisation programme inthe years to come.”